Your business website is an integral part of the ever-evolving modern web marketing system where you can’t afford to solely depend on the on-page activities to rank your website on the search results. Both on-page and off-page activities are equally vital to make sure that your websites rank higher in the search result. The former deals with what you can do on your website to improve ranking while the latter deals with the activities performed outside the website.
Off-page search engine optimization involves a set of activities that are performed outside the website and has the potential to affect the search engine rankings. Off-page search engine optimization aims at improving the way both users and search engines see your site in terms of credibility, authority, popularity, and relevance. It is concerned with inbound links from other websites to your site.
Google refers to more than two hundred factors while ranking the website on the search engine result page (SERP). Google cannot solely depend on on-page content to display results, this is where your off-page SEO comes into play. Off-page SEO tells Google
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